the other side of letter at Type Director's Club (TDC) 62's Jakarta

deep inside me, still have a little thing about typography. so, when i found out about this exhibition while randomly scrolling on instagram, i couldn't resist not to pay a visit.
although the location is not far from where i live, i've never heard a place called IDDC (Indonesia Design Development Center). thankfully, the location is on gmaps, but still my friend and i missed the building. maybe next time, the committee need to put a large signage in front of the building.

from the outside the building is kinda old, there's no sign or feel like there's a design in it. it's quite empty, i thought we are lost.
but when we come inside, i was instantly fascinated by the spiral display and the high ceiling.
the committee know how to maximally the space with no crowded feeling. another interesting thing about the space is it has a second floor that we can see the ground floor. see, the space is so capture-able.
although the display is only at the atrium, but i feel enough to see the good content in it.

later on, i found on another article, there's another room that can be explored. maybe because we visit on weekday and the place is quite empty, so there's no sign about the other room.


meanwhile, more about this exhibition, i've gathered from several websites that worth to click (truthfully, i am lazy to write a describable post) :

www.tdc.org

"This exhibit showcases winners of the 2016 Type Directors Club annual competition, which highlights the best of the best typographic work in both communication and typeface design from studios and individuals internationally"

kudos.nyc

"We designed 3D graphics by revolving T-D-C letterforms in sequential angles and floating them in space. These graphics are applied to all aspects of marketing communications. For the exhibit space, we collaborated with APTA to design the spiraling poster panels suspended in space."

manual.co.id

"No doubt that the exhibition has provided a splendid opportunity for design students and enthusiasts to widen their typography knowledge and its application."

www.whiteboardjournal.com

"Adanya identitas kuat di tiap karya yang terpilih, membuat pameran ini kaya referensi dan print menarik dalam menginterpretasikan typography secara progresif."

kamarupa.co.id

"We didn’t get to know the story behind each artwork, but that was probably the point; posters are supposed to be easy to understand and appreciate even when taken out of context."

MY FAVORITE

written 25|06|18 11pm

Semanggi Kita + Sejauh Mata Memandang

actually this is not the opening image. this one for the photography presentation room.

some welcoming words

This exhibition was an inauguration of highway Semanggi Junction (Simpang Susun Semanggi). Located at Senayan City, this exhibition also became a part of Senayan City's annual event to commemorate the Indonesia Independence Day.

This exhibition was initiated by Jakarta's National Craft Council (Dekranasda DKI Jakarta) and Chitra Subyakto from Sejauh Mata Memandang. They also collaborated with Bina Marga, Mata Studio, construction firm Wijaya Karya (WIKA) and 17 young artist under the name Dia.Lo.Gue. Also being exhibited a photography by Davy Linggar and video by David Salim.

The iconic shape of four-clover Semanggi Junction as a main inspiration for the newest collection from Sejauh Mata Memandang. As a founder of Sejauh Mata Memandang, Chitra Subyakto together with several housewives from Marunda low-cost apartment, they collaborated to turn this semanggi pattern into some pieces of colorful fabric using hand drawn batik technique. Within 6 months, those housewives were given batik & embroidery training that provided by Chitra and Dekranasda DKI Jakarta. This training will help the housewives to empower their economy and to improve their skills.

The four-leaf clover Semanggi Junction is a symbol of unity between the eastern, western, northern, southern and central parts of capital Jakarta with no traffic light.

HOW IT BEGAN :
Initiated by Ir. Sutami in 1961 and officially inaugurated by President Sukarno in 1962 as part of a city-centre development
project for the Asian Games, the Semanggi Junction sits on ancient swamp lands inundated with fields of marsiela mutica:
the common clover leaf.

The fused and overlapping petals of this particular type of salviniales was the prime inspiration for the junction as a symbol
of the nation's unity, considering the junction's practical function as a barrier-free connector of Jakarta's five boroughs:
Central, North, South, West and East Jakarta.

Situated in Karet, Setiabudi, the Semanggi Junction was a central component of President Sukarno's "Proyek Mercusuar"
that included the construction of the National Monument (Monas), Hotel Indonesia, the Sarinah shopping centre
as well as the Senayan Sports complex.

Constructed with prestressed concrete with a 50-metre span, the junction was created with a prime function of alleviating
the traffic congestion that was predicted to arise as a result of the 1962 Asian Games. Its position in the middle of two
of the capital's main avenues: Jl. Sudirman and Jl. Gatot Subroto lends the junction its unique representation of
a unifying icon for the young nation

Semanggi & Jakarta situation printed on floor

i like the idea using wavy zinc, it represents mostly material used in densely populated Jakarta

one of 17 young artist that exhibited

what children imagine about Semanggi or Jakarta

Photography Presentation Room by Davy Linggar

being inside this room makes me amaze how the creator could think about putting 

some sheets of see-through fabric as a replacement screen projector. 

with additional fan to make the fabric flowing beautifully.

either the photo is moving or the fabric is moving.

it really represents how the video could moving in reality.

the perks being a jobless, i could attend on a weekday quietly
the perks having an old friend that working near location, i could kidnap her after office hour

written 24|06|18 2am